Niche Undertakings, LLC dba MADE Laboratory (“MADE Laboratory,” “MADE,” “Company,” “we,” “us,” or “our”) respects your privacy and is committed to responsibly handling personal information.
This Privacy Policy explains how we collect, use, disclose, retain, and protect personal information when you visit madelab.io, register for or attend MADE events, courses, workshops, or programs, purchase or request products or services, communicate with us, or otherwise interact with MADE.
It also explains the choices and privacy rights that may be available to you.
1. Scope
This Privacy Policy applies to personal information we collect:
- through madelab.io and other websites or digital services that link to this Privacy Policy;
- when you register for or participate in MADE events, courses, workshops, demonstrations, or other programs;
- when you purchase or request products or services;
- when you subscribe to communications;
- when you participate in surveys, promotions, contests, or other activities;
- when you communicate with us; and
- through cookies and similar technologies.
Third-party websites and services are governed by their own privacy policies.
2. Information We Collect
The information we collect depends on how you interact with MADE.
Information You Provide
We may collect:
- Contact information, such as your name, email address, telephone number, mailing address, company, and job title;
- Account information, including account credentials and preferences;
- Event and registration information, including events or programs you register for, attendance information, company or professional information, and information necessary to administer your participation;
- Transaction information, including information relating to products and services you purchase;
- Communications, including questions, support requests, feedback, and correspondence;
- Survey, contest, and promotional information; and
- other information you voluntarily provide.
Information We Collect Automatically
When you use our websites or digital services, we and companies providing services to us may automatically collect information such as:
- IP address;
- device and browser information;
- operating system;
- pages viewed and links clicked;
- referring and exit pages;
- date and time of visits;
- approximate location derived from IP address;
- website interactions; and
- cookie and similar technology identifiers.
We may collect this information using cookies, pixels, tags, web beacons, local storage, and similar technologies.
3. How We Use Information
We may use personal information to:
- operate our websites and business;
- process event, course, workshop, and program registrations;
- administer your attendance and participation;
- provide products, services, education, training, or information you request;
- process transactions;
- manage customer and business relationships;
- respond to questions and provide customer support;
- communicate with you regarding registrations, transactions, events, or services;
- send marketing and promotional communications as permitted by applicable law;
- understand how our websites, events, and services are used;
- improve and develop our products, services, events, programs, and websites;
- measure the effectiveness of our programs and marketing;
- maintain security and prevent fraud or misuse;
- comply with applicable law;
- enforce our agreements and protect our rights; and
- carry out other purposes disclosed when information is collected or with your consent where required.
4. Events, Sponsors, and Event Partners
Many MADE events, courses, workshops, demonstrations, and programs are supported by or conducted in cooperation with sponsors, manufacturers, vendors, exhibitors, presenters, educators, and other business partners.
When disclosed to you in connection with an event or registration, MADE may provide certain registration or attendee information to sponsors or partners associated with that event.
The information disclosed may include:
- your name;
- email address;
- telephone number;
- company or organization;
- job title or professional role;
- industry or business information you provide during registration;
- the event, course, or program for which you registered or attended; and
- other information specifically identified at the time of registration.
Sponsors and event partners may use information they receive for their own business purposes, which may include contacting you regarding products, services, educational opportunities, demonstrations, events, or promotions.
Where a sponsor or partner receives personal information for its own purposes, that sponsor or partner is responsible for its own privacy practices. We encourage you to review the applicable sponsor’s or partner’s privacy policy.
We will provide additional notice or obtain consent regarding sponsor disclosures where required by applicable law.
MADE does not sell attendee lists or personal information for monetary payment.
However, certain privacy laws define terms such as “sale” and “sharing” more broadly than their ordinary meanings. Please see Section 7, Sale, Sharing, and Targeted Advertising, below.
5. Marketing Communications
We may use your contact information to communicate with you regarding MADE products, services, educational opportunities, events, programs, promotions, and other information that may be relevant to you, subject to applicable law.
You may unsubscribe from MADE marketing emails at any time by using the unsubscribe link included in the email or contacting [email protected].
Opting out of marketing communications will not prevent us from sending necessary non-promotional communications concerning your transactions, registrations, accounts, or relationship with MADE.
If your information has been disclosed to an event sponsor or other third party for its own purposes, you may need to contact that third party separately regarding its communications and privacy practices.
6. How We Disclose Information
We may disclose personal information to the following categories of recipients.
Event Sponsors and Partners
As described above, we may disclose certain attendee and registration information to sponsors, exhibitors, vendors, presenters, manufacturers, or other partners associated with an event or program when that disclosure has been communicated to you in connection with the event or registration.
Service Providers
We may disclose information to companies that perform services on our behalf, including providers of:
- website hosting;
- event registration and management;
- payment processing;
- email and communications;
- customer relationship management;
- analytics;
- information technology;
- cybersecurity; and
- professional and administrative services.
These companies may process information as necessary to provide services to MADE and subject to applicable contractual and legal requirements.
Affiliates and Related Companies
We may disclose personal information among MADE’s affiliated or related companies for legitimate operational, administrative, customer-service, event, marketing, and other business purposes consistent with this Privacy Policy and applicable law.
Business Transactions
Personal information may be disclosed or transferred in connection with an actual or proposed merger, acquisition, financing, restructuring, sale of assets, bankruptcy, or other corporate transaction.
Legal, Security, and Compliance Purposes
We may disclose information when reasonably necessary to:
- comply with law, regulation, legal process, or governmental requests;
- protect our legal rights;
- enforce our agreements;
- detect or investigate fraud, security incidents, or unlawful conduct; or
- protect the safety, security, rights, or property of MADE or others.
At Your Direction or With Your Consent
We may disclose personal information when you direct us to do so or when you provide consent where consent is required.
7. Sale, Sharing, and Targeted Advertising
MADE does not sell personal information in the ordinary sense of selling personal information or attendee lists for money.
Some U.S. privacy laws, however, define “sale,” “sharing,” and “targeted advertising” more broadly than those terms are commonly understood. Depending on the circumstances, these definitions can include certain disclosures to third parties even when MADE does not receive monetary payment.
For example, certain advertising technologies may involve the disclosure of identifiers or online activity to advertising partners for purposes that applicable law defines as “sharing” or “targeted advertising.”
Similarly, the legal characterization of information provided to an event sponsor may depend on the circumstances, including the relationship between MADE and the sponsor, the purpose of the disclosure, what MADE receives in connection with the sponsorship, how the sponsor may use the information, and the privacy law applicable to the individual.
Accordingly, MADE does not characterize every disclosure of information as outside the statutory definitions of “sale” or “sharing” merely because no money is paid specifically for the information.
Where applicable law gives you the right to opt out of a sale, sharing, targeted advertising, or other covered processing activity, MADE will provide the applicable method for exercising that right.
Where required by applicable law, MADE will also recognize qualifying universal opt-out preference signals.
8. Cookies and Similar Technologies
MADE and companies providing services to us may use cookies and similar technologies to:
- operate our websites;
- remember preferences;
- understand website usage;
- measure website and campaign performance;
- improve our services; and
- support advertising and marketing activities, where applicable.
These technologies may include essential, functional, analytics, and advertising or marketing technologies.
Your browser may allow you to block or delete cookies. Where MADE provides a cookie or privacy preference tool, you may use that tool to manage applicable choices.
Blocking certain technologies may affect website functionality.
9. Your Privacy Rights and Choices
Depending on your state or country of residence and applicable law, you may have the right to:
- confirm whether we process your personal information;
- access personal information we maintain about you;
- obtain a copy of certain information;
- correct inaccurate information;
- request deletion;
- opt out of certain sales of personal information;
- opt out of certain sharing or targeted advertising;
- limit certain uses or disclosures of sensitive personal information;
- opt out of certain profiling or automated decision-making activities;
- withdraw consent where processing depends on consent; and
- appeal certain decisions concerning privacy requests.
These rights are subject to applicable exceptions and limitations.
We will not unlawfully discriminate against you for exercising an applicable privacy right.
Submitting a Privacy Request
Privacy requests may be submitted to:
We may take reasonable steps to verify your identity before fulfilling certain requests.
Authorized agents may submit requests where permitted by applicable law and subject to appropriate verification.
10. Additional U.S. State Privacy Disclosures
Residents of states with comprehensive privacy laws may have additional rights regarding their personal information.
California Residents
To the extent the California Consumer Privacy Act, as amended (“CCPA”), applies to MADE, California residents may have rights concerning access, correction, deletion, sale, sharing, sensitive personal information, and other processing covered by the CCPA.
Depending upon your interaction with us, categories of personal information we may collect include:
- identifiers;
- customer-record information;
- commercial information;
- internet or electronic network activity;
- approximate geolocation information;
- professional or employment-related information; and
- inferences derived from other information.
We collect this information from the sources and for the purposes described in this Privacy Policy.
We may disclose these categories to service providers, affiliates, event sponsors and partners, professional advisers, and other recipients described in this Privacy Policy, depending on the circumstances.
The fact that information is “disclosed” does not necessarily mean that the disclosure constitutes a “sale” or “sharing” under the CCPA. Those terms have specific statutory definitions.
Where a particular MADE practice constitutes a sale or sharing under applicable law, eligible consumers will be provided the rights and opt-out mechanisms required by that law.
Residents of Other States
Residents of Oregon, Colorado, and other states with applicable privacy laws may have rights concerning access, correction, deletion, portability, targeted advertising, sales of personal information, and certain profiling.
We process applicable requests in accordance with the law governing the request.
11. Sensitive and Health Information
General MADE website and event-registration forms are not intended for the submission of detailed medical information.
If information concerning accessibility, accommodations, allergies, or similar needs is necessary for an event or program, we seek to collect only information reasonably necessary to address the request.
Certain health-related information may receive additional protections under state law. Where applicable, MADE will provide any additional notice and obtain any consent required by law.
Please do not submit detailed medical records, diagnoses, genetic information, or other unnecessary sensitive health information through general website forms.
12. Children’s Privacy
MADE’s websites and services are intended primarily for adults and are not directed to children under 13.
We do not knowingly collect personal information online from children under 13 without legally sufficient authorization. If we learn that such information has been collected improperly, we will take reasonable steps to delete it.
We comply with additional protections applicable to minors where required by law.
13. Data Retention
We retain personal information for as long as reasonably necessary and proportionate to accomplish the purposes for which it was collected and for legitimate business, legal, accounting, security, and compliance purposes.
Retention periods may depend upon:
- the nature of the information;
- why it was collected;
- the duration of our relationship with you;
- applicable legal and accounting requirements;
- applicable limitation periods;
- disputes or potential legal claims; and
- security and business-continuity requirements.
When information is no longer reasonably necessary, we may delete, anonymize, aggregate, or otherwise dispose of it in accordance with applicable law and our retention practices.
14. Data Security
We maintain reasonable administrative, technical, and physical safeguards designed to protect personal information from unauthorized access, loss, alteration, destruction, or disclosure.
No transmission or storage system can be guaranteed to be completely secure, and we cannot guarantee absolute security.
15. International Users
MADE Laboratory is based in the United States.
If you interact with MADE from outside the United States, your information may be processed in the United States or other jurisdictions in which MADE or its service providers operate.
Where applicable law requires safeguards for international transfers, we will use appropriate mechanisms or safeguards required by applicable law.
If European Economic Area or United Kingdom data protection law applies, our lawful bases for processing may include performance of a contract, legitimate interests, compliance with legal obligations, and consent where appropriate.
Subject to applicable law, individuals may have rights to access, correct, delete, restrict, port, or object to certain processing of personal data and to withdraw consent where processing is based on consent.
16. Third-Party Websites and Services
Our websites, communications, and events may include links to or integrations with third-party websites, platforms, sponsors, vendors, or services.
Those third parties may have their own privacy practices and policies. MADE does not control third parties’ independent use of personal information, and we encourage you to review their privacy policies.
17. Changes to This Privacy Policy
We may update this Privacy Policy to reflect changes in our business, services, technologies, legal requirements, or privacy practices.
When we update the policy, we will revise the “Last Updated” date above. We may provide additional notice of material changes where required by law.
18. Contact Us
Questions regarding this Privacy Policy, MADE’s privacy practices, or applicable privacy rights may be directed to:
Niche Undertakings, LLC dba MADE Laboratory
Email: [email protected]
Website: madelab.io