Profile

Alex Burton
Alex Burton is a Trainer and Applications Specialist at Melco. He has spent about a decade in the embroidery industry, starting as the owner of a small embroidery business before joining Melco’s applications team.
Today Alex trains and supports large corporate customers on running embroidery profitably. At Impressions Expo Dallas he teaches Embroidery On-Demand, covering the state of the market, marketing strategies, and the tools a shop needs to compete in the on-demand space.